Today marks the soft launch of the Cross New York Challenge campaign. Cross New York Challenge is a scooter ride to promote democracy in the world that will take place in the state of New York in the summer of 2012 and will last for 8 days.

A partnership agreement was formed between elzoghby.com, a leading web design and digital advertising firm and Cross New York Challenge to create the digital and social media campaign of the Cross New York Challenge. It has been agreed that the soon-to-be-launched campaign includes digital and social features such as: The Official website of the Cross New York Challenge, official Facebook page, official Twitter account, , official YouTube channel and an Official Flickr account.